Wilfrid Laurier University School of Business
Wilfrid Laurier University is the nation’s largest business school. With live recruitment events throughout the calendar year, WLU was looking for a new way to engage with potential recruits on-line. This solution needed to complement their existing brand as well as current marketing collateral.
To create a video series that extends the MBA brand into the digital space. The videos should not only be compelling, but tell the story through the eyes of graduates and current students.
A 13 ‘web-isode’ video series that created a direct connection with perspective candidates by focusing on the experiences graduates have with the program. Shot reality TV style, the campaign included a day in the life of an MBA assignment as well as first person testimonial videos from graduates themselves.
In short, a tremendous success. The videos have been used in every live recruitment event for the MBA program and have also been integrated seamlessly with the program’s social media platforms.