Case Studies

Who’d You Rather

What we did:
Branded Content Development
Client
Who’d You Rather
Background

Who’d You Rather is the ultimate party game that has been taking North America by storm.  Already a successful board-game, the creators thought there could be many ways to extend the brand, including through television. We thought so too. 

Mission

Get “Who’d You Rather” produced as a national airing Canadian television show.

Project

Brand Heroes created the sponsorship model for the show; found, pitched and secured both production and sales partners; and provided on-going support as the dream of Who’d Your Rather TV was realized.  We also developed a comprehensive marketing plan for Who’d You Rather’s social media applications.

Result

Who’d You Rather has secured a television deal with one of Canada’s largest media companies. Thirteen original episodes are airing nation-wide during prime time to rave reviews. 

Brand Heroes has taken our company to a whole new level. From prepping to presentation to pitch, Brand Heroes was instrumental in getting our concept produced as a TV Show. Because of Brand Heroes' amazing focus, attention to detail, professionalism and boardroom presentation skills, we can now say we are many steps closer to our goal of becoming a recognizable branded product."

Asha Almas and Amos Carlen, co-owners of Who'd You Rather? Inc,